IDIA The Label Music was formed in August 2020 by Brandon Hamilton. He began this venture by hiring radio and promotion staff, while they personally ventured into publishing and managment. HE invested $1 million and one year into building a headquarters in miami florida, which holds four recording studios and Office Spaces. IDIA The Label is known to find and develop smaller artists, which is the reason why many IDIA The Label artists seem to come out of nowhere. IDIA The Label uses Internet-based analytical tools to cater to the areas where their artists are the most popular.
